Timeline
December 2024
Discipline
UX , UI, Prototyping
Team
Manvi Lakhotia
Suhani Srivastava
Travelrrr - Simplifying trip planning through personalised, AI-powered guidance
Travelers face significant challenges in planning and organising their trips efficiently, due to the complex nature of managing multiple aspects of travel and lack of reliable resources, making planning a chore rather than an exciting part of the journey.
Highlights
Insights from Articles and Papers
Understanding the Brand & Goals
To transform travel planning from a chaotic task into a personalised, seamless, and enjoyable experience through intelligent assistance.
Core Goals:
Make trip planning feel like a conversation, not a chore
Provide real-time, flexible, and budget-friendly travel recommendations
Centralise trip planning: chat, itinerary, cost, preferences—all in one place
Target Users
Young Travelers (18–35): Want easy, budget-conscious planning
Groups: Need better coordination and shared planning
Anxious/First-Time Travelers: Want guidance and reassurance
Competitive Analysis
Google Travel: Great data, no personality
TripIt: Organized, not interactive
MakeMyTrip: Feature-rich, but cluttered
GuideGeek: AI-based, lacks emotional intelligence
Kayak: Good comparisons, no planning support
Use Voy,
Your Pocket Travel Agent!
Add Members to the Chat
Adding trip members to the chat streamlines coordination by eliminating the extra steps like need to update, ask, and wait for their preferences and opinions.
Aware Suggestions
This feature uses aware intelligence, to provide accurate & personalised recommendations based on your current location.
Input reliant Planning
Taking into account essential factors such as personal interests, travel history, and individual concerns to deliver a highly tailored and enhanced user experience.
Tailored and Flexible Results
Curate an all-in-one itinerary with estimated daily costs eateries recommended for you, and options for feedback and itinerary adjustments.
Users want more than just suggestions, they want real help tailored to them
Budget is a critical factor often missed by current tools
Emotional tone and trust matter, planning should feel exciting, not stressful
Group coordination needs to be built within the planning tool
A single platform that combines search, chat, and itinerary building is highly valued
Spend more time understanding group dynamics in planning
Test visual tone and chatbot personality earlier to better match user emotions
Integrate a smart budget calculator sooner
Include more real-world trip simulations during testing to find hidden friction points
Involve more diverse traveler types (e.g., solo travelers, older users) in research